Category Scope

Surity sources an extensive range of hard goods for Trade, DIY and Garden.

We organize internally around 3 main categories.

Technical

Technical

Bathroom

Bathroom

Seasonal

Seasonal

 

Technical

Technical

Technical is our broadest category, incorporating all the ‘Hard’ products required by both Tradesmen and DIYers, such as Tools, Hardware & Electrical.

Whilst China dominates global production in these categories, the manufacturing base is large and fragmented. Different factories have enormous variations in capability, production controls, quality and consistency. Selecting the right producer is difficult, and getting it wrong can be fatal.

At Surity, we not only have an in-depth understanding of these products and producers, but also a thorough factory audit and assessment program. This allows us to effectively benchmark across numerous manufacturers to identify the best solution for your specific needs.

Power Tools
Power Tools
Hand Tools
Hand Tools
Hardware
Hardware
Workshop
Workshop

 

Plumbing
Plumbing
Building
Building
Electrical
Electrical
Lighting
Lighting

 

Bathroom

Bathroom

This category includes all the products you need to create a fully functional Bathroom* – from the toilets to the tiles, as well as a complete plumbing and showering solution.

Surity's ranges are developed to meet the retailers required style and cosmetic design, as well as the products quality positioning. Whilst two faucets may look the same, their quality can vary significantly. Materials, components (cartridges, hoses, aerators etc) and construction lead to vastly different levels of cost and performance.

At Surity, we ensure your products not only look the part, but are built to meet all your quality requirements.

(*Whilst Bathroom is the key focus of this category, we also source a number of other "Showroom" ranges across Flooring, Kitchen & Decorative.)

Ceramic
Ceramic
Brassware
Brassware
Showers
Showers
Sreens
Screens

 

Bathroom furniture
Bathroom furniture
Sinks
Sinks
Tiles
Tiles
Flooring
Flooring

 

Seasonal

Seasonal

Surity sources an extensive range of products to help your customers create, maintain and enjoy their outdoor space. In addition, we launch annual programs to support key trading periods such as Christmas, Heating & Cooling.

Each year, we refresh all our seasonal ranges, and deliver over 1,000 new products in line with our clients requirements.

Many seasonal categories require limited bespoke tooling for manufacture, resulting in lower NPD costs. This makes the development of exclusive products and ranges more viable for retailers.

However, applying stringent controls throughout development and testing is critically important, as is the need to accurately specify materials used in production – grades of wood, metal and plastic differ significantly, which impacts product performance, appearance and durability.

With Surity, each aspect of the product is fully specified, tested and inspected prior to leaving the factory.

Living
Living
Maintenance
Maintenance
Dining
Dining
Structures
Structures

 

Seasonal Events
Events
Propagation
Propagation
Bird Care
Bird Care